A man with a beard and short hair, smiling, wearing a gray hoodie, sitting on a wooden chair, holding one leg in front of him with his arms, against a blue background.

meet

Lloyd,

I'm Lloyd. I direct, I shoot video and photography, I edit, I design and I build creative teams.

I'm a Creative Director based in Toronto. For the last thirteen years I've told stories on camera: six seasons inside the EPL leading video at Cardiff City FC & West Ham United, building OneSoccer's video operation live broadcast to growing the YouTube channel from 0 to 30,000 subscribers, directing brand campaigns for brands like Coors Light, Kubota and Psycho Bunny and performance creative at Phoenix.

These days I lead branded content at Phoenix Digital Health, where I built the creative studio from one person to a team of over ten shipping up to 1,800 assets a quarter. I've been a storyteller my whole career. I know how to take a brand's story, make it interesting, and get people connected to it.

VIDEO

My background is video production, directing shooting, editing, DOP'ing.

Grand & Toy - Camera, DOP

Raven Labs - Director

Doctor Led Educational Series - Producer, Director

Kubota Canada - Camera, Director, Editor

See More Video Work

PHOTOGRAPHY

Shooting is how I stay honest about craft. It keeps me close to the decisions that make an image work.

A boat with a white canopy and orange hull floating on turquoise water.
The moon rising above a hillside with trees, blue sky, a bird flying in the air, and an airplane trail in the sky.
A seal lying on a wooden bench outdoors, resting with eyes closed.
A vast body of water with a person in a wetsuit and snorkeling gear floating face down near the water's surface, partially submerged, with a foggy or misty horizon in the background.
Foggy lakeshore with trees along the shoreline and a boat overturned on the beach.
A person in a pink swimsuit is in the water near rocks, while another person stands on rocks looking at the sea, with empty lounge chairs on the sandy beach in the foreground.
See More Photography

Brand & Campaign

CTV, OOH, brand film, and social campaigns for Phoenix and Raven, built to drive awareness, earn trust, and perform across every channel.

A city street scene with several cars, a billboard advertising weight loss, and tall modern glass buildings in the background. There are traffic lights and street signs visible.
Close-up of two hand-held bottles of soap or lotion on a bathroom or kitchen counter, with a blurred background.
A promotional poster advertising Viagra online, showing a person holding a box of Viagra tablets. The poster highlights licensed Canadian physicians, no pharmacy trips, and discreet delivery. The background features a vibrant yellow with text and icons.
A hand holding a disposable blood glucose test strip against a bright blue sky background.

PERFORMANCE CREATIVE

A humorous poster with the message 'New Year, The old, Turn back the clock. Free online assessment.' featuring a group of people with multiple hands on a man's chest, and sunglasses hanging from his shirt.

Test, iterate graduate, repeat.

A promotional poster for ED treatments featuring two pills, one yellow and one blue, with text indicating availability on demand or every day, by Phoenix.
Advertisement for Phoenix Hair Loss Treatment offering an online service with a visual of a capsule, emphasizing it costs as low as $1.67 per day, and a call-to-action button that says 'Start Now.'
A cluttered office desk with an old computer monitor displaying a message about ordering ED meds online. There are sticky notes on the monitor and nearby, a box of Cialis medication, stacks of papers, a keyboard, and various office supplies. The large text overlay says, 'No more floppy disk.'