Storytelling at speed, scale, and pressure

Before leading in-house creative teams, I built my foundation working in professional sport — an environment where creativity, storytelling, and execution must happen in real time.

Across roles with West Ham United FC, Cardiff City FC, the Canadian Premier League, and OneSoccer, I led and contributed to content spanning live broadcast, documentaries, and digital-first storytelling for global audiences.

Working in sport taught me how to operate under pressure, make fast creative decisions, and deliver consistently high-quality work within immovable deadlines — skills that continue to shape how I lead creative teams today.