Phoenix’s creative output was originally limited by external agencies and fragmented workflows.

My contribution

• Scaled the creative function from a single contributor into a multidisciplinary studio

• Built internal video and photography studios

• Designed standardized workflows and intake systems

• Established documentation and creative processes used company-wide

Outcome

• Enabled production of 1,800+ assets per quarter

• Increased creative velocity while improving consistency

• Reduced reliance on external agencies