Lloyd Thomas.
Head of Creative Studio.
Some days I'm leading a creative team. Some days I'm behind a camera. Thirteen years in, I wouldn't have it any other way.
Brand & CampaiGn
This is where the strategy becomes something people actually see. CTV, OOH, brand film, and social campaigns for Phoenix and Raven — built to drive awareness, earn trust, and perform across every channel.
PERFORMANCE CREATIVE
Good brand work that can't convert is only half the job. Most performance creative is hard. Doing it for prescription men's and women's health medication — ED in particular — while staying inside Meta's policies and Health Canada regulations is something else entirely. These are the ads that came out the other side.
VIDEO DIRECTION
My background is video production — shooting, editing, DOP'ing. These days I'm usually directing when I'm on set, and leading the studio when I'm not.
PHOTOGRAPHY
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our driveShooting is how I stay honest about craft.
The personal photography work lives under the Filminister name — minimal, cinematic, intentional. It's a practice, not a side project. It keeps me close to the decisions that make an image work, to deliver thoughtful, effective solutions.
