Creative leadership through strategy, systems, and storytelling.
Head of Creative with 13+ years of experience building in-house studios, defining video strategy, and leading multidisciplinary teams across brand, performance, and product.
I believe great creative comes from clarity, trust, and strong systems. My approach focuses on empowering teams with clear direction, removing friction, and creating environments where creativity can scale without burnout.
About Me
I’m a creative leader currently serving as Head of Creative at Phoenix (YC W21), where I oversee creative strategy, video systems, and studio operations across multiple healthcare brands.
My work sits at the intersection of strategy, storytelling, and scale — building creative frameworks that drive trust, improve clarity, and support growth across the entire customer journey.
I’ve spent my career moving from hands-on production into creative leadership, building teams, studios, and systems that allow creativity to perform at speed without losing quality.
What I Do
Define creative and video strategy across acquisition, onboarding, education, and retention
Build and scale in-house creative studios
Lead multidisciplinary teams across video, motion, copy, and production
Partner with Growth, Product, Medical, and Executive Leadership
Develop creative systems that reduce friction and increase velocity
Translate business objectives into clear creative direction
